Vision of Super
The story of Vision of Super is recent, the brand is young and was born in 2017 from an idea of its founder, Thomas Wells, from Whatsapp.
But how can a brand be born from a social messaging network? Well, Tommaso used to reply Super, flanked by a flame emoji.
The right boost was obtained in a meeting with the other founder, Mirco Bandini, manager, influencer and social media manager, through a meeting in a common bar in Milan.
Vision of Super had been created, but it still hadn't proved anything: a few months later, it was placed in a pop up store at Rinascente.
The hype and media attention, however, gained some time later when their bosses, especially the iconic flames tee, was seen on characters like Sfera Ebbasta, DrefGold, Ernia, Rosa Chemical, Lazza and Mambolosco: rappers and trappers being the characters most imitated by teenagers, the brand depopulated like wildfire.
A further boost came when matt mcguire, the drummer of the Chainsmokers, was found wearing VOS clothes during concerts and performances, without anyone from Pozzi's team having sent him anything; he simply walked into a store, liked the product and bought it.
Now Vision of Super is placed in a middle category between streetwear and luxury, and is a brand that focuses on the exclusivity of the garment and attention to detail.
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