Vans was born of brothers Paul and Jim Van Doren who opened their first shop in Anaheim, California, in 1966.
The activity involved the sale of shoes created ad hoc for customers, who ordered the model in the morning and collected it in the afternoon.
It was a totally soled silhouette antislip and lightweight canvas upper; this idea was born when Paul worked in a shoe factory, and it is there that the first Vans in history was designed, precisely the Authentic model, which still remains an icon of the brand.
From then on it was a continuous growth until, at the beginning of the 70s, there were 73 stores scattered around California.
Characteristic features of Vans sneakers are the patented Waffle sole, which prevents slipping on any surface and the “Jazz Stripe”, the iconic side wave symbol of the brand.
Among the characteristic models, however, we find the already mentioned Authentic, Old Skool, Sk8-Hi and Era.
Over the years the company has always developed new technologies, such as the UltraCush and ComfyCush soles, but above all infinite colors and models of sneakers. The production also includes streetwear clothing.
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