The New Era brand was founded by the German Ehrhardt Koch in 1920, the year in which he decided to pursue the American dream by moving from Germany.
Initially, production was limited to casual caps and hats, but the turning point came when, in 1934, many teams of the most important baseball league in the world, the MLB, they decided to entrust the entire production to the Koch company; only in 1993, however, New Era obtained the official license for the realization of the merchandising of the league.
As the years went by, his business was expanded with both NHL, both with the nba, and became a 360 ° brand including the production of sportswear.
They were the first to market it snapback, the iconic hat with snap closure, which became the most famous in the world when it was embroidered with the logo of the New York Yankees, arguably the most iconic team in MLB.
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