Keith Hufnagel, in the late 90s, was one professional skater New Yorker who often traveled for the competitions he faced. In his constant movements, his favorite destination was San Francisco.
At the time, skaters were seen as outcasts, unconventional and isolated, so Keith decided to open his first shop, right in San Francisco, where he sold the rarest streetwear garments, skateboards and sneakers.
Shortly thereafter the boutique became a point of reference for the limited number of items sold, and Hufnagel soon understood that a personal clothing line was to be born.
So it was born hoof, featuring colorful prints and the iconic marijuana, recognizable by all.
Other iconic items are the six panel caps or the Box Logo, both printed on t-shirts and sweatshirts.
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